"And the Oscar goes to..."
10. Wait until the last minute: why prepare now if it may not happen at all?
9. Ignore your employees or members: it’ll just distract them.
8. Ignore the media: heck, they’ll just twist the truth anyway.
7. Play by your rules: why give a hoot about what anyone else wants?
6. Never accept responsibility or apologize: my lawyer always knows best!
5. Ignore emotions: feelings are for wimps – Facts Rule!
4. Cooperate only when you have to: keep your head down and your mouth shut.
3. Provide only the bare minimum: why invite confusion with details?
2. Dazzle ‘em with jargon: if a little is good, then a lot is even better!
2b. All this social media crap is just a passing fad.
And the Number One way to trash your reputation is:
1. Ignore it, and it’ll go away…