Experience

Every organization faces challenges on a daily basis: Is our quality improving? Are we reaching our stakeholders? Are competitors surpassing us? Are we increasing profitability? How do we handle this crisis? The bottom line is that organizations are judged, by employees, shareholders, regulators, reporters and, ultimately, their clients by how they respond to problems.

Since 1985 the Forge team has helped hundreds of organizations meet and overcome a wide range of challenges. For example, we’ve:

• Planned and coordinated an extensive quantitative/quantitative research and community engagement project with RDU International Airport that captured the data and business community support needed to gain a nonstop flight to Paris.
• Sprang into action at 3:30 a.m. on a Saturday night to help the nation’s largest pipeline company manage its communications in the wake a potential disaster at the nation’s largest petroleum products storage facility when lightning sparked a massive tank fire.
• Planned and coordinated a national media and dealer relations campaign to successfully launch a new line of commercial products by one of the world’s top lawn care equipment companies.
• Designed and executed an evidence-based rebranding and repositioning for the state’s trade association of hospitals and health systems in its centennial year to help ensure sustainable success in the emerging healthcare landscape.
• Preserved the national reputation of one of nation’s largest distilleries when hundreds of thousands of gallons of whiskey poured into the Kentucky River after a warehouse fire.
• Planned and executed national communications for a top five pharmaceutical company among physicians, pharmacists and nurses that helped ensure the successful launch of one of the first-everonline healthcare education sites.
• Gained extensive national coverage of the opening of a NASCAR-themed summer camp for children with chronic medical conditions in conjunction with Paul Newman’s Hole in the Wall Gang organization.
• Helped rebrand, reposition and spur member engagement at one of North Carolina’s largest chambers of commerce.
• Served as the public relations agency of record for a top 10 U.S. bank for 25 years.
• Helped improve patient outcomes among North Carolina’s Medicaid population through marketing communication support for a decade-long series of disease management and practice management programs developed for the award-winning Community Care of North Carolina organization.

You can access more detailed case studies here.