Know why you’re making the choice you are.
Quite frankly, pretty much every firm out there will recommend the same basic outline of work: (1) research; (2) planning; (3) execution; and (4) evaluation. There may be some tweaks here and there and maybe a special name for it, but smart business folks don’t mess with the fundamentals. And you can’t get much more fundamental than those four steps.
One firm may propose a raft of ready-to-implement tactics that look impressive. And they very well may be. Another may boast its connections with top reporters give it an inside track to place stories. That could be true, too.
When is Forge the right choice for you? When:
- Conventional research, public relations and strategic marketing approaches no longer deliver the needed results.
- Competitive changes or policy challenges put market share at risk.
- Crises threaten your reputation.
- Productivity, profitability and your ability to conduct business are declining.
- Employees, customers or other shareholders need to behave differently.
- You need help breaking through strategic logjams to forge a clear, confident path forward.
- You want one-on-one attention from some of the most experienced counselors in the business.
While confidence in a firm’s reputation is important, what’s more critical is the confidence you have in the actual individuals with whom you’ll work on a day-to-day basis. Beyond being able to provide the right answers to your questions, you should be certain your consultants know the right questions to ask in the first place. And that takes years of experience in business and the business of research and communication strategy.
There’s another reason we like to describe as “playing nice with others.” In a hyper-connected world filled with rapidly shifting priorities, obstacles and opportunities, the days of “sole-source solutions” always being the best choice are gone. Over the years, we’ve worked for clients alongside an array of allied firms, including lobbyists, advertising agencies, video houses, marketing firms, Web shops and law firms. We welcome the opportunity to work hand-in-hand with other professionals who bring their skills and experience to the table on your behalf.
Why do we do this when it might mean less revenue in our pockets?
Because we know it’s not all about us. It’s about you and what you and your organization need.
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