– The Beach Boys
When two waves converge, a new one is born.
To be an effective strategist, you need to pay attention to trends. And while it’s important to pay attention to trends in public relations, marketing and the like, we’re more interested in what’s happening outside our industry. As strategists, we look beyond the usual to help our clients prepare to be successful whatever the future may bring.
As we see it, the key is that any and all advances – regardless of size, location or sector – contain the seeds of change that could transform what an organization needs to do today to survive and thrive tomorrow.
Is this easy? Of course not. Is it foolproof? Not in the slightest. Is it necessary? You bet. You’ve got to feed your mind to be innovative. And if you want to be successful then, you’d best take a look now at what’s shaping the world in which you’ll find yourself.
So we’ll post stories here that catch our eye and prompt us to think, “How might this affect our clients in a good – or bad – way?” We think you’ll enjoy reading them, too. And we’re interested in hearing your thoughts. Just drop us a line at catchawave@forgecommunications.com.
- Here’s what AI experts think will happen in 2019
- How artificial intelligence will impact public relations
- This e-ink post-it never needs to be charged
- Workers will swap PC monitors for augmented reality glasses
- This contact lens will kick-start the internet of things
- What does the agency of 2020 look like?
- The big-data future has arrived
- Twenty predictions for the next 20 years
- Inside Google’s plan to make virtual reality mainstream
- How the Internet of Things is changing work
- Apple imagines a world you digitize by touch
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