“I call that a bargain, the best I ever had.” – Pete Townshend While I’d often heard it pays to learn a musical instrument, little did I know it would one day become of the most important keys to my career. By day (and nights, all too often), I’m a public relations counselor. Have been …
“‘C’ is for Cookie, that’s good enough for me.” – C. Monster [SCENE: The Oreo marketing team is meeting at 4:20 last Friday afternoon in some Herman Miller-infested conference room. Ted, the veteran marketing director, speaks first.] “Okay, everyone. Great work on the creme sculpture project for the Super Bowl. This idea really looks like …
“I’ve had choices since the day that I was born There were voices that told me right from wrong If I had listened, no I wouldn’t be here today.” – George Jones I’ve recently been thinking a lot about decisions: what they are, how we reach them, what makes good ones and how can …
“How many times can a man turn his head, Pretending he just doesn’t see.” – Bob Dylan So here’s a quiz for the holidaze: Raise your hand if you can explain what the following paragraph is saying? “Citigroup today announced a series of repositioning actions that will further reduce expenses and improve efficiency across …
I believe the children are our future, Teach them well, and let them lead the way. – Michael Masser & Linda Creed (popularized by Whitney Houston) Earlier today, I had a chance to look into the crystal ball and catch an early glimpse of tomorrow’s business leaders. Wow… I had the pleasure of joining …
“Did you ever have to make up your mind? Say yes to one, and let the other one ride. There’s so many changes and tears you must hide, Did you ever have to make up your mind?” – The Lovin’ Spoonful Decision Making 101 It’s estimated we make at least 217 food-related decisions each …
On September 10, 2012, Roger Friedensen of Forge Communications was the featured speaker for a Brown Bag Webinar hosted by the PRSA New Professionals section. He focused on teaching young public relations professionals how they can grow into successful PR counselors and strategists rather than simply technicians. If you missed the session, you can access …
“Money, so they say, is the root of all evil today, But if you ask for a rise it’s no surprise that they’re giving none away.” – Pink Floyd As a follow-up to our most recent post about walking away from a prospect who asked us to forego our fees for the better part …
“Just walk away, Renee, You won’t see me following you back home. The empty sidewalks on my block are not the same, You’re not to blame.” – The Left Banke We fired a prospect today. Or, to put it more politely, we elected to adhere to our corporate and personal values, trust our instincts …
“Breathe, breathe in the air, Don’t be afraid to care.” – Pink Floyd “I believe that in the future, social media will be like air – it will be anywhere and everywhere we want and need it to be.” – Charlene Li, one of the most influential voices in technology, in The Washington Times. Assuming we …
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