Roger Friedensen is a founder and partner of Forge Communications, an evidence-based research and marketing public relations strategy firm specializing in branding and reputation management, content marketing, media relations, strategic planning, crisis communications and issue management.
10. Wait until the last minute: why prepare now if it may not happen at all? 9. Ignore your employees or members: it’ll just distract them. 8. Ignore the media: heck, they’ll just twist the truth anyway. 7. Play by your rules: why give a hoot about what anyone else …
“A kiss is just a kiss, a sigh is just a sigh, The fundamental things apply, As time goes by.” – Herman Hupfeld Perhaps the most fundamental “must-do” for any profession is to define what it is and what it does. Sounds pretty simple, doesn’t it? Well, public relations has struggled with this for …
“He said my name’s a teacher, that is what I call myself, It’s an old expression, but I must insist it’s true.” – Ian Anderson (Jethro Tull) While reflecting on Steve Jobs’ recent passing, we remembered a postthat appeared in “My The Forge Be With You” back in mid-2010. It commented on a report in Wired that Jobs …
“I was born with a plastic spoon in my mouth, The north side of my town faced east, and the east was facing south.” – Pete Townshend “I kinda wish this picture weren’t on the Web…” Keith Trivitt’s “New Realities of Crisis Communications” fromPRBreakfast Club is a terrific, terrific post about what crisis communications is looking …
“It’s a small world after all.” – Walt Disney Happened across this brief on the state of small public relations firmsearlier today while perusing PRSA’s most excellent “Issues & Trends” daily e-newsletter. First off, we were delighted to see our good friend, colleague and Chair of the Counselor’s Academy of PRSA Ann Subervi and her firm, Utopia Communications, quoted …
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