“Breathe, breathe in the air,
Don’t be afraid to care.”
– Pink Floyd
Twitter, the beta version
“I believe that in the future, social media will be like air – it will be anywhere and everywhere we want and need it to be.” – Charlene Li, one of the most influential voices in technology, in The Washington Times.
Assuming we take this analogy at face(book) value, we seem to be evolving into a society – or, perhaps more accurately, species – that cannot live without social media. There is no doubt there will be cynics, curmudgeons and just plain cranky-ites among us will consider that assessment heresy, but the fact of the matter is this: we are a tribal species, we know we are a tribal species and we like being a tribal species. Anything that helps us strengthen our ties to fellow members of the tribe, be it smoke signals, secret handshakes, handwritten letters, telephones or Pinterest is going to survive. It will evolve, of course (witness the changes we’ve seen in the telephone over the past 100 years), but the fact is communications channels that help us connect will survive because they help US survive.
My advice to individuals and tribes of individuals (you know, like a Fortune 500 company, local dry cleaners or a marketing public relations firm..): take a deep breath and jump into the grown-up end of the pool for fun – and profit.
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